Amazon's Prime Day has undoubtedly grown into one of the biggest shopping events.
During Prime Day 2018, more than 89 million visitors logged on to the site and over 100 million products that are worth $4.19 billion were sold on Amazon.
This year, we expect it to be even bigger.
Based on the fact that Amazon Prime Day was celebrated in the 2nd week of July in previous years, we expect that this year, it will be on Monday, July 08th, 2019. That means sellers and brands must act proactively to take full advantage of this once-a-year opportunity.
To make sure you are well-prepared for this momentous event, SellerMotor will provide some tips and tactics in our future 3 blogs covering what to do before and after the Prime Day.
In this blog, you will be given some insights on how to capitalize on this important holiday as a seller: what to expect, actions to take now and steps to prepare for weeks to come.
What to Expect:
It didn't just increase in terms of territories or shoppers, but the event itself lasted longer too. Based on the fact that 2017's Prime Day ran for only 30 hours while 2018 ran for 36 hours, we can expect this year's sale to last even longer.
So much can go wrong when you have more products to ship. That’s why stocking up on your best products is the basic to do on the Prime Day.
We all know without a doubt that this event will bring tons of traffic, so the last thing you want to have is to be out of stock during or after this big day.
>>>> When and How Should I Start to Stock up?
Since over two-thirds Amazon shoppers prefer to buy Prime-eligible products, it's necessary to have adequate inventory at Amazon's fulfillment centers. Amazon set June 27 as a deadline for Sellers to have inventory shipped to their fulfillment centers for Prime Day. But it takes forever to check in shipments throughout June and July. Believe me, you don't wanna wait until then to load up those trucks. To prepare as much as possible, it's best to stock up now.
>>>> Which product to stock up if I have too many options?
You may have dozens of hot-selling listings to be taken care of, but you can’t stock up all of them. You need to prioritize a core set of products to list for Prime Day into your warehouse workflow. But how?
SellerMotor Market Insight can help you to make a quicker decision.
Just look up a keyword, you can get a solid glance into its sales trend on July, the “Prime Day Month”, and decide whether to stock up this item.
- Optimize Your Product Content
To maximize the conversion rate of your listing on Prime Day, it's especially critical to optimize the product detail page. Since it's the last thing you may have time to worry about on the Prime event, you better act now.
Specifically, you’ll need to:
-- Make sure you are describing your items accurately without false and irrelevant information.
-- Have at least 5 high-resolution images per listing and offer zoom functionality.
-- Ensure bullet points are clear and detailed without being too wordy.
-- Add A+ page description wherever possible
Steps to Prepare Ahead:
On Prime Day, your campaign budgets might run out quicker than expected. So it’s time to show your claws: make sure you’re supplying enough cash and raise your bids.
- Make Use of Amazon's New Bidding Strategies
Amazon launched 2 new bidding features for Sponsored Products earlier this year to provide you with more options for automated bidding. You can check out our A Guide to Amazon's New Bidding Strategies for more.
- Optimize Pricing or Set up Discounts
Prime Day is all about deals and discounts. So if you want to sell well, offer decent discounts or exclusive promotions and have an effective pricing strategy in place.
On July 4th, a week before the Prime Day, SellerMotor will provide additional tips and recommendations on how to win in the Big Event including repricing strategies, bids-setting skills, etc. Stay tuned!