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6 Ways to Optimize Your Amazon Product Listing
时间:2019-05-28 阅读量:23

Guest Article by BQool

Does your product listing generate sales? If not, you should get your product to rank higher in the Amazon search results. To achieve this, you need to understand how Amazon works. If there is more traffic brought to your Amazon store, you will more likely increase the overall sales on your store. Therefore, you should try to optimize Amazon product listings for better store exposure. A high Amazon ranking for your listing will ensure you to stand out from the competition.


Here are the 6 essential elements of the Amazon product page that you should optimize for better ranking.


Product title

This is your first step to create the most relevant product page for shoppers looking for your products so you can maximize your chance to get to the top of product search results. The Amazon ranking algorithm takes visibility, relevancy, and conversions of a listing into account when they rank listings.

You can follow the below tips to craft an attractive and engaging title:

  • > Be sure to include the brand name, product line, material, a key feature, product type, color, size, and quantity in your title. You can also make your keyword stronger with highly relevant long-tail variations. The best practice for an informative and concise product title is to contain 1-3 primary keywords and follow by the long-tail word to catch searcher's attention.
  • > Use hyphens (-) or other punctuation marks to make your titles clear and easy to read, so that searchers can easily get what it about at a glance.
  • > Add extra functions or information about your product to drive traffic to your page.
  • Numbers should be written in numerals only (2 instead of two).
  • > Capitalize the first letter of each word and do not use all CAPS.
  • > The maximum length for the title is considered to be 50 characters.

Your title is written to connect with your customer to catch their eye then click on your product. This will increase the factor of relevancy on the Amazon algorithm so that your listing will be pushed higher in the Amazon search engine rankings.


Bullet points

The bullet points section on your product page is where you sell your products. Bullet points allow you to highlight key product features, benefits and any additional information that has a great impact on customers' buying decisions.

Let's take a look at some of the big players on the platform and see how they create their bullets. Make sure that you use all of the 5 bullet points offered to you on your product listing.

Here is the best way to optimize your Amazon bullet points are as follows:

 The basic functions of your product

Imagine that you are a customer that browsing the product page, what you would like to know about the item that persuades you to add it to the cart? You may want to know the purpose of the product and explain how to use it.

 Skimmable bullet points
Make it easy to understand at a glance what the features are. If your potential customer already knows what exactly they look for, they will more than likely to make a quick buying decision by giving your product a quick scan.

 Showcase the unique benefits
“Why should customers buy from you?” To respond to this statement, you can highlight the benefits of your product that set you apart from your competition.

 Provide solutions to problems
Your potential customers may look for something to solve day-to-day problems. Therefore, you can think of what benefits the features are actually offering.

 Include warranties

If you have a product warranty, you should include the details in the last bullet. The product warranty can offer a value-added benefit to enhance your core product offering and earn customer trust, and eliminate the concerns about the product reliability especially when you sell high-priced products.

Here's an example:


Briefly, your primary goal is to convince prospective customers to buy, so make sure your bullet points convey the value of your products. By paying less attention to price, customers will likely make a quick purchasing decision.


Product description

This is where you have more freedom to create marketing copy for your products, and it's also an opportunity to add more details that you cannot include in the feature section. Furthermore, this is the place that you can establish your unique brand voice to communicate with your customers or use emotional triggers in the description to build meaningful connections to make them take action! We recommend keeping your product description concise, simple, and no longer than 300 words.


Product images

People often say “A picture is worth a thousand words.”, quality product images are a key driver of customer engagement and conversion. Since online shoppers can't try out the products before buying them, they highly tend to tell the quality of your product by the product images.

Amazon allows sellers to upload 9 images per product. The main image has to conform to Amazon's standards, but for the additional other view images, you can choose anything from lifestyle, infographic, product in use, packaging, product features, unique selling point, or whatever you think that help you grow your store.

Before you upload your image to Amazon, you have to meet the Amazon image requirements:

  •  Image pixel dimensions of at least 1000 or larger in either height or width preferred RGB or CMYK color mode

  •  TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format

  •  File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif).

  •  The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.

  •  Backgrounds must be pure white (RGB 255,255,255).

  •  The image must not contain additional text, graphics, or inset images.

  •  The product and props should fill 85% or more of the image frame.

  •  Pornographic and offensive materials are not allowed.

 

Product reviews

It's undeniable that reviews play an important role in improving overall sales. Positive ratings and review can please both your customers and Amazon's algorithm. So here are some tips that you can engage your customers and effectively solicit reviews:

  •  Utilize the auto-response system and automate email campaigns like BQool's BigCRM that will help you to keep your customers informed about their order information and send a request for review a purchase. Proactive review management is a great way to stay in control of your brand reputation and encourage your customers to leave reviews with ease.

  • ● Ensure your product high-quality standard, which is the essential elements of getting positive reviews.

  •  Make use of social media platforms like Yelp, Google, and Facebook to enhance your brand reputation by creating an outreach with your loyal customers.

  •  Get an influencer to market your product and ask them to provide an honest opinion of your product by posting on their YouTube channels or blogs.
  •  

Product price

Product price considerably affects your ranking on Amazon because Amazon algorithm looks at the best price. Most importantly, pricing is also a huge factor in winning the Buy Box. As a result, it's very important to price your product right. Here's how to set your prices:

  • ● Find your lowest and highest price for your product that makes sure you are profitable.
  • ● Monitor your price and keep track your competitors' price changes to help you gain a competitive advantage in your market.
  • ● Use an automated repricing software to adjust prices between the range of your minimum and maximum setting in accordance with your competitor's moves.

 

Conclusion
There's always more to learn about optimizing your listing to drive traffic to your store, and we hope the above tactics will help your business stand out in a crowd of competitors. We know it's a lot of work to do so that's why you need Amazon sellers solution to make your business more efficient and save you time and money. 


Author bio

BQool Inc. is a SaaS company committed to simplifying the day to day tasks that all Amazon sellers face, whether that be dynamic repricing, competitor research, help desk and feedback management or discovering the most profitable products to sell.



Does your product listing generate sales? If not, you should get your product to rank higher in the Amazon search results. To achieve this, you need to understand how Amazon works. If there is more traffic brought to your Amazon store, you will more likely increase the overall sales on your store. Therefore, you should try to optimize Amazon product listings for better store exposure. A high Amazon ranking for your listing will ensure you to stand out from the competition.


Here are the 6 essential elements of the Amazon product page that you should optimize for better ranking.


Product title

This is your first step to create the most relevant product page for shoppers looking for your products so you can maximize your chance to get to the top of product search results. The Amazon ranking algorithm takes visibility, relevancy, and conversions of a listing into account when they rank listings.

You can follow the below tips to craft an attractive and engaging title:

  • > Be sure to include the brand name, product line, material, a key feature, product type, color, size, and quantity in your title. You can also make your keyword stronger with highly relevant long-tail variations. The best practice for an informative and concise product title is to contain 1-3 primary keywords and follow by the long-tail word to catch searcher's attention.
  • > Use hyphens (-) or other punctuation marks to make your titles clear and easy to read, so that searchers can easily get what it about at a glance.
  • > Add extra functions or information about your product to drive traffic to your page.
  • Numbers should be written in numerals only (2 instead of two).
  • > Capitalize the first letter of each word and do not use all CAPS.
  • > The maximum length for the title is considered to be 50 characters.

Your title is written to connect with your customer to catch their eye then click on your product. This will increase the factor of relevancy on the Amazon algorithm so that your listing will be pushed higher in the Amazon search engine rankings.


Bullet points

The bullet points section on your product page is where you sell your products. Bullet points allow you to highlight key product features, benefits and any additional information that has a great impact on customers' buying decisions.

Let's take a look at some of the big players on the platform and see how they create their bullets. Make sure that you use all of the 5 bullet points offered to you on your product listing.

Here is the best way to optimize your Amazon bullet points are as follows:

 The basic functions of your product

Imagine that you are a customer that browsing the product page, what you would like to know about the item that persuades you to add it to the cart? You may want to know the purpose of the product and explain how to use it.

 Skimmable bullet points
Make it easy to understand at a glance what the features are. If your potential customer already knows what exactly they look for, they will more than likely to make a quick buying decision by giving your product a quick scan.

 Showcase the unique benefits
“Why should customers buy from you?” To respond to this statement, you can highlight the benefits of your product that set you apart from your competition.

 Provide solutions to problems
Your potential customers may look for something to solve day-to-day problems. Therefore, you can think of what benefits the features are actually offering.

 Include warranties

If you have a product warranty, you should include the details in the last bullet. The product warranty can offer a value-added benefit to enhance your core product offering and earn customer trust, and eliminate the concerns about the product reliability especially when you sell high-priced products.

Here's an example:


Briefly, your primary goal is to convince prospective customers to buy, so make sure your bullet points convey the value of your products. By paying less attention to price, customers will likely make a quick purchasing decision.


Product description

This is where you have more freedom to create marketing copy for your products, and it's also an opportunity to add more details that you cannot include in the feature section. Furthermore, this is the place that you can establish your unique brand voice to communicate with your customers or use emotional triggers in the description to build meaningful connections to make them take action! We recommend keeping your product description concise, simple, and no longer than 300 words.


Product images

People often say “A picture is worth a thousand words.”, quality product images are a key driver of customer engagement and conversion. Since online shoppers can't try out the products before buying them, they highly tend to tell the quality of your product by the product images.

Amazon allows sellers to upload 9 images per product. The main image has to conform to Amazon's standards, but for the additional other view images, you can choose anything from lifestyle, infographic, product in use, packaging, product features, unique selling point, or whatever you think that help you grow your store.

Before you upload your image to Amazon, you have to meet the Amazon image requirements:

  •  Image pixel dimensions of at least 1000 or larger in either height or width preferred RGB or CMYK color mode

  •  TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format

  •  File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif).

  •  The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.

  •  Backgrounds must be pure white (RGB 255,255,255).

  •  The image must not contain additional text, graphics, or inset images.

  •  The product and props should fill 85% or more of the image frame.

  •  Pornographic and offensive materials are not allowed.

 

Product reviews

It's undeniable that reviews play an important role in improving overall sales. Positive ratings and review can please both your customers and Amazon's algorithm. So here are some tips that you can engage your customers and effectively solicit reviews:

  •  Utilize the auto-response system and automate email campaigns like BQool's BigCRM that will help you to keep your customers informed about their order information and send a request for review a purchase. Proactive review management is a great way to stay in control of your brand reputation and encourage your customers to leave reviews with ease.

  • ● Ensure your product high-quality standard, which is the essential elements of getting positive reviews.

  •  Make use of social media platforms like Yelp, Google, and Facebook to enhance your brand reputation by creating an outreach with your loyal customers.

  •  Get an influencer to market your product and ask them to provide an honest opinion of your product by posting on their YouTube channels or blogs.
  •  

Product price

Product price considerably affects your ranking on Amazon because Amazon algorithm looks at the best price. Most importantly, pricing is also a huge factor in winning the Buy Box. As a result, it's very important to price your product right. Here's how to set your prices:

  • ● Find your lowest and highest price for your product that makes sure you are profitable.
  • ● Monitor your price and keep track your competitors' price changes to help you gain a competitive advantage in your market.
  • ● Use an automated repricing software to adjust prices between the range of your minimum and maximum setting in accordance with your competitor's moves.

 

Conclusion
There's always more to learn about optimizing your listing to drive traffic to your store, and we hope the above tactics will help your business stand out in a crowd of competitors. We know it's a lot of work to do so that's why you need Amazon sellers solution to make your business more efficient and save you time and money. 


Author bio

BQool Inc. is a SaaS company committed to simplifying the day to day tasks that all Amazon sellers face, whether that be dynamic repricing, competitor research, help desk and feedback management or discovering the most profitable products to sell.



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