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4 Common Reasons Amazon Close Your Listings and How to Avoid Them
时间:2019-05-16 阅读量:182

If you do a little searching on Amazon Seller Forums, you can easily find plenty of complaints from Amazon sellers about listings being closed, suspended, removed, and some of them don't even know why.






This article provides some context on why Amazon close or delete your listings, how to fix it and finally what precautions can be taken to avoid it.




> Why Does Amazon Block My Listings?


Its known that Amazon cares about customers. To protect their buying experience, it has to ensure listings that don’t match their quality expectations are not shown in the marketplace. 

Here are several most common circumstances that can trigger the removal of a listing and how to prevent them.


Contravening Amazon Listing Title Rules

There is a good chance that your listing will get suspended if you violate any one of the following Amazon’s listing rules.

1. Missing key information like the UPC, Bullet Points, Description and Brand Info;

2. Title being too long or promotional;

3. Including false information about pricing, freight and logistics costs, manufacturer that don’t relate to your products.


l Compliance Issues

1. Review manipulation: dont invite your friends or lure buyers to leave positive reviews to get a better rating if its not legitimate, or you will get nothing but a warning email from Amazon to suspend your listing.

2. IP infringement: copying a patented product, using another company’s tagline or appropriating a well-known logo for your own use will all be assumed as IP infringement by Amazon and risk your listing being removed.

- Restricted items: Amazon does not allow all items to be sold. Sometimes items authorized by a government are not approved to sell on their platform.

Check Restricted Product Pages here.


l Poor Services

Report on poor services will directly result in your listing being reviewed or removed, which mainly boils down to bad customer service, delay in delivery or wrong delivery, etc.

Usually you will receive complaint about poor services from buyers when their emails or text messages were not handled in time, or a disagreement occurred between the customer service and the buyer or whats even worse, an argument.

Nevertheless the issue, try reduce conflicts with buyers and aim to engage with them as fast as possible anytime they have a concern.

In terms of the shipping time, later than three working days will be deemed as a delayed order. Amazon caps delay rate at 4 percent, if exceeded, you may get a warning message from Amazon and risk losing your listings.


l Quality Issues

In fact, the #1 threat of getting your listing closed is a string of negative feedback on product quality, which generally include complaints like counterfeit, inauthentic, used sold as new, expired, safety incident or material difference.

To avoid this type of problem, just remember that Nothing matters more than strict and comprehensive quality control!

*one small tip: for items with potential safety hazards like a sharp end, it is suggested to attach a card of clear instructions on how to properly and safely use your products.


> How to Act if Your Listing Got Closed by Amazon?


- Write an appeal to Amazon and include your Plans of Action, try to be as sincere and detailed as possible;

- Make changes asap to ensure that the errors stop;

- Issue prompt refunds to the buyer if needed;

- Remove the item from your sales inventory if necessary.


> General Practices for Avoiding Above-mentioned Problems


If you successfully appealed and got all your seller privileges back, what you can to avoid the nightmare from arising again? Here are a few tips that may help.


1. Avoid risky keywords and pick safe products in early stage by utilizing SellerMotor newly-developed risk assessment tool: Keyword Security AssessmentGenerate a detailed risk evaluation report in seconds containing risk level, numbers and proportion of deleted listings associated with certain keywords, saving your hours reviewing hundreds of pages of Amazon’s product rules before adding new items.


 


2. Download Amazon Seller app for quick addressing of the after-sales problem.

3. Double check your listing descriptions, make sure you are accurately describing your items without false information.

4. Check your inventory on a regular basis.




If you do a little searching on Amazon Seller Forums, you can easily find plenty of complaints from Amazon sellers about listings being closed, suspended, removed, and some of them don't even know why.






This article provides some context on why Amazon close or delete your listings, how to fix it and finally what precautions can be taken to avoid it.




> Why Does Amazon Block My Listings?


Its known that Amazon cares about customers. To protect their buying experience, it has to ensure listings that don’t match their quality expectations are not shown in the marketplace. 

Here are several most common circumstances that can trigger the removal of a listing and how to prevent them.


Contravening Amazon Listing Title Rules

There is a good chance that your listing will get suspended if you violate any one of the following Amazon’s listing rules.

1. Missing key information like the UPC, Bullet Points, Description and Brand Info;

2. Title being too long or promotional;

3. Including false information about pricing, freight and logistics costs, manufacturer that don’t relate to your products.


l Compliance Issues

1. Review manipulation: dont invite your friends or lure buyers to leave positive reviews to get a better rating if its not legitimate, or you will get nothing but a warning email from Amazon to suspend your listing.

2. IP infringement: copying a patented product, using another company’s tagline or appropriating a well-known logo for your own use will all be assumed as IP infringement by Amazon and risk your listing being removed.

- Restricted items: Amazon does not allow all items to be sold. Sometimes items authorized by a government are not approved to sell on their platform.

Check Restricted Product Pages here.


l Poor Services

Report on poor services will directly result in your listing being reviewed or removed, which mainly boils down to bad customer service, delay in delivery or wrong delivery, etc.

Usually you will receive complaint about poor services from buyers when their emails or text messages were not handled in time, or a disagreement occurred between the customer service and the buyer or whats even worse, an argument.

Nevertheless the issue, try reduce conflicts with buyers and aim to engage with them as fast as possible anytime they have a concern.

In terms of the shipping time, later than three working days will be deemed as a delayed order. Amazon caps delay rate at 4 percent, if exceeded, you may get a warning message from Amazon and risk losing your listings.


l Quality Issues

In fact, the #1 threat of getting your listing closed is a string of negative feedback on product quality, which generally include complaints like counterfeit, inauthentic, used sold as new, expired, safety incident or material difference.

To avoid this type of problem, just remember that Nothing matters more than strict and comprehensive quality control!

*one small tip: for items with potential safety hazards like a sharp end, it is suggested to attach a card of clear instructions on how to properly and safely use your products.


> How to Act if Your Listing Got Closed by Amazon?


- Write an appeal to Amazon and include your Plans of Action, try to be as sincere and detailed as possible;

- Make changes asap to ensure that the errors stop;

- Issue prompt refunds to the buyer if needed;

- Remove the item from your sales inventory if necessary.


> General Practices for Avoiding Above-mentioned Problems


If you successfully appealed and got all your seller privileges back, what you can to avoid the nightmare from arising again? Here are a few tips that may help.


1. Avoid risky keywords and pick safe products in early stage by utilizing SellerMotor newly-developed risk assessment tool: Keyword Security AssessmentGenerate a detailed risk evaluation report in seconds containing risk level, numbers and proportion of deleted listings associated with certain keywords, saving your hours reviewing hundreds of pages of Amazon’s product rules before adding new items.


 


2. Download Amazon Seller app for quick addressing of the after-sales problem.

3. Double check your listing descriptions, make sure you are accurately describing your items without false information.

4. Check your inventory on a regular basis.




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