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数魔跨境《老外说》 | 2018年,我在亚马逊亏的那些钱
时间:2018-11-22 阅读量:408

本周,北美亚马逊社群中最火的帖子莫过于Reddit/FulfillmentByAmazon上一名美国卖家的诉苦帖《How much money I have lost on Amazon this year》。

在该帖(点击传送至原帖,需VPN)中,楼主细数了一个中型卖家2018这一年的挣扎与挫败,短短一天之内人气在该区登顶。

小编仔细读了几遍,觉得该楼主的一些经历我们中国的老铁也能感同身受,一些教训也值得引以为戒!

帖子原文及翻译如下⬇️

I don't see people talk about numbers a lot on here. I know a couple of the big sellers on here and they have never brought up their numbers. Below is how much I have made this year on Amazon:

我很少见到有人在这讨论具体的数字。我认识这个讨论区里的几个大卖,他们也很少谈及它们的数字。而今天我想在这里分享一下我今年在亚马逊的所得:

Negative 143,000 USD.

净亏损14.3万刀

Revenue: Over 6M USD

营收:超过600万刀

Expenses: 650,000

费用65万刀

(小编按:回帖中有解释,水电,房租,工资,软件等)

Employees: 11

员工11名

Rent: 62,000

房租6万2千刀

FBA Storage: Ugh, don't even wanna talk about this. 20K in October and about 7K every other month.

FBA仓储费:唉,提起这个就难过。10月花了2万刀,其他月份大概平均7千刀。

Amazon Ads: 250,000

亚马逊PPC广告:25万刀

Attorney Fees: 70,000

(Prop 65, Seizure at port, Florida State Audit, lawsuits). These are just attorney fees - my seized goods were released, prop 65 stuff was just prep, my audit came back with no penalty and lawsuits aren't included in this amount.

律师费:7万刀

(65号法案合规,货物在港口被没收,佛罗里达州税务审查,被起诉)。这些仅仅是律师费—我被没收的货物后来被归还了,65号法案只是准备合规材料,税务审查结果一切没问题,被起诉的罚金不包括在这7万刀内。

(小编按:65号法案即加州安全饮用水及毒性合规,规定一切想在加州售卖的商品,如果含有法规中规定的化学品,都必须做披露。该项合规做起来颇要费一些功夫)

We do about 500,000 a month on Amazon, 30K on Ebay, 40K on Walmart.

我们在亚马逊上一个月营收大概50万刀,eBay上3万刀,沃尔玛上4万刀

I have a 12K sq ft warehouse. 6 warehouse employees, manager, customer service person, buyer, lister, FBA person.

我租了一个大概1100平米的仓库。雇员包括6名仓库工人,一个经理,一个客服,一个采购,一个listing专员,一个FBA专员。

We have been working on organization all year long. I knew to expect lower profits because of this. What I did not plan for were tons of other issues along the way:

我们整年都在努力优化组织效率。我知道这会导致我们利润下降,但是却没有想到在各种别的地方都出了大问题:

Seizure of 60,000 of goods at port - they have been tied up for SEVEN months and are just getting released next week.

价值6万刀的货物在港口被没收—这些货整整被押了七个月,要到下个礼拜才会还给我。

Audit by state of Florida - 100+ hours of my time, 20+ hours from my accountant, 20+ hours for attorneys. Lasted more than 6 months.

佛州税务审查—花了我100多小时,会计20多小时,律师20多小时,前后拖了6个多月。

Amazon FBA Fees - I have had 4 times since July that Amazon has mismeasured my products in FBA and billed me more than 1,500 each time. Every time Amazon refused to pay us back the full amount.

FBA仓储费用:自今年7月以来,亚马逊有4次把我的货量错了尺寸,每次都多收了我1500多刀,而且申诉的时候都不退全款。

Inventory OOSs - We have some OOS inventory this year. We had one huge shipment to Amazon 2 months ago that took 30 days to receive and put us OOS of items for 2-4 weeks. We had to spend more on PPC and lower pricing to rank our items back up.

断货—我们今年有些产品断货。2个月前我们寄了一大批补货给亚马逊,亚马逊花了30天入仓,于是我们的几个listing断货2-4个礼拜之久,非常伤。补完货后我们只能通过增加PPC预算和降价把我们的BSR升回去。

Facebook Ads - Played around with facebook ads to the tune of about 5,000 USD.

Facebook广告—尝试了一下Facebook广告,随便烧掉了5千刀

Amazon Marketplace Growth - lol.... 7K gone.

Amazon Marketplace Growth(亚马逊官方提供的咨询服务,月费2500-5000刀不等):呵呵…7千刀就这样打了水漂。

I see a lot people on here throwing around revenue and numbers and just wanted everyone to know things on the outside are ALWAYS talked up. Small companies and large companies struggle for weeks or months or even years. It's crunch time now - 12+ hour days every. single. fucking. day. If any of you are having a bad month or year just keep at it - tell yourself there is no other option. I am not a guru lover but Gary V has a quote in his new book I liked. People bitch about work life balance all the time but:

"Would you rather get 8 hours of sleep per night and have your other 16 hours a day be shitty or would you rather have 6 hours of sleep a night and have your other 18 hours be worth waking up for?"

我见过这个讨论区的很多人谈论营收,我发这个帖的目的是想告诉各位,成本,尤其是亚马逊以外的成本,只会有增无减。公司无论大小都会在缩减成本上挣扎很久,几个月甚至很多年。我每天都为这些事工作至少12个小时,每一天!我想鼓励同行老铁们,如果你们某个月甚至某一年做得不好,别放弃,告诉你自己,你没有别的出路。我不是一个爱看人生导师的人,但是Gary V(小编按:Gary Vaynerchuk,美国著名企业家,以家族酒庄起家,名下有两个媒体集团,资产1.6亿美金)新书里有一句话我很喜欢。人们总是抱怨自己工作与家庭之间难以找到平衡点,但是正如书中所说:

“你愿意每天睡8小时,其余的16小时一团糟呢,还是愿意每天睡6小时,其余的18小时充实得值得你熬夜和早起呢?”

The quote above is about sleep but the point is if shit isn't going right, it is on YOU to fix it. You can quit and spend time with your kid or go on your vacation but when your business is gone, how is the rest of your life going to be? This post may be my way of pumping myself up because I've worked too hard just to give up on this shit.

上面这段话在原书中说的是睡眠,但是我想表达的意思是,当你的事业上遇到问题,只有你能够去面对它、处理它。你可以放弃,去陪孩子,去度假,但是当你的事业没有了,你的生活的其他部分会怎样呢?写到这我才意识到,我发这个帖,某种程度上也是为了给自己打打气,因为我在亚马逊开店上已经付出了太多努力,已经不能轻言放弃了。

楼主又在回帖中补充了几个重要的成本数字,

看着还是十分惊人的!

jdogworld

Thanks for putting this together. Was a little confused by your numbers. So you lost $143,000? With $6M in revenue and the expenses you listed seems you would’ve made a lot of money...

感谢分享。这些数字我稍微有点没看懂。所以你净亏损了14.3万刀?从600万营收和你列出来的开销,还以为你会净赚很多呢~

jordanwilson23(楼主)

Those are just operating expenses - utilities, rent, payroll, software, etc. I have 2.2M in Amazon fees, 600K in shipping with fedex and UPS, etc.

那些只是运营成本,包括水电,房租,人工,软件等等,最大头的成本是220万刀的FBA费用和60万刀Fedex和UPS的快递费。

chromiselda

Wait so from the $6m in Amazon sales you pay amazon $2.2m in fees and that’s excluding storage? Plus the cost of their screwups with inventory (that is an actual cost and you MUST consider it for your business’ survival). Amazon is basically eating up half your revenue. You seem to have only survived because of better cash flow from the last 10% of your sales that are not on amazon.Work on making that 10% a bigger piece of the pie. Stay in control of your cash.

所以你营业额600万,FBA费用居然要220万刀之多,还不含FBA仓储费?算上仓储费,再算上Amazon仓库量错你的货的费用(这个费用是必然会发生的,必须考虑进去),亚马逊基本吃掉了你一半的收入啊。看上去你能存活主要是因为你那10%亚马逊以外的收入,你应该努力把那10%做大。控制好你的现金流!

此外有人怀疑楼主装惨

其实给自己开了高额工资

楼主也进行了说明

那是真惨啊!

Quanticks

Is your take home pay included in your expenses? I have seen stories where people hide behind the story of a struggling business (no profit) but that's because they pay themselves a high amount. So the owner is happy with his nice cars/big houses but the business suffers. Obviously not sustainable.

你给自己开的工资是否包括在上述费用里?我看过很多人说自己的公司生存艰难,但是其实却是因为他们给自己开极高的公司。老板名车豪宅过得非常爽,但是公司却承受着巨大压力。这显然不是一个可持续的模式。

jordanwilson23(楼主)

It is. I take out just over 52k a year. I took out 25k a year for the first 4 years. Upped my pay 3 years ago. Things went good. Made 300k+ and decided to buy a house. The 52k is what I need to live off now...mortgage, Honda Accord car payment, phone, etc. I don't have any fancy or expensive habits....I mean I spend a chunk on Christmas village houses for my village each year but obviously not this year. Just trying to say I'm not spending money on dumb shit like a 3 series beamer, mansion and exotic vacations. Considered renting my house out and moving into something cheaper actually. I'm actually taking out as little as possible lately so I will prob take out less than 52k this year.

确实包含在内。我每年只给自己开5.2万刀的工资。创业的前4年我每年只付自己2.5万刀。3年前公司做得不错,于是那一年我给自己发了30万刀,付了房子的首付。现在这5.2万刀是我的生活开销,包括房贷,本田雅阁的车贷,电话费等。我完全没有很高大上或者很费钱的兴趣爱好……最多也就是每年圣诞节喜欢装点圣诞屋(小编按:圣诞屋是西方人圣诞节期间在家做装饰用的模型小屋,根据模型大小、数量、个人喜好,最多可花费数百刀),但显然今年没戏了。我想表达的意思就是我没在一些蠢事上乱花钱,例如宝马3系(3系躺枪),大豪宅和奢侈的旅行。我甚至在考虑把我买的房子租给别人,自己出去租个便宜的房子住。我已经尽量少给自己开工资了,今年应该会比5.2万拿的少吧。

Quanticks

Thanks for reply, lots of good info in here.

谢谢楼主的回答。很有用的信息

(小编按:估计是看到楼主诚恳的回答说不出话来了)

warren2650

Honda Accord car

Thanks for specifying the exact make and model of the car ;-)

本。田。雅。阁。

谢谢楼主,连车的牌子和型号都分享了;-)

jordanwilson23(楼主)

I could tell /u/quanticks was wondering if I am not making money because I am spending it on dumb shit so I wanted to make it known that my car is just a normal car that costs me 200 a month. It's a 2016 for what that's worth.

我明白网友Quanticks的意思,它是想问我是不是给自己开了很高的工资,把钱都花在一些蠢事上了,所以公司才亏钱。所以我才想回应一下,我的车很普通,每个月车贷才200刀。如果你还想了解得更细的话,这是雅阁2016款。

读到这里,小编不由得十分敬佩楼主这种艰苦卓绝的作风,同时也为货物被没收、税务审查等飞来横祸为他感到惋惜。但同时,作为一名同行,小编也隐隐感到楼主小哥的这些悲惨遭遇,恐怕自身管理不善的锅也得背好了。

虽然不清楚细节,但是以下几点让人深思:

600万的营收却有220万的FBA费用,这一点是非常让人警醒的。有可能是楼主在销量预期上管理得不够细致,FBA压货仓储费过高;有可能是楼主的某些货品质量有问题,退货/重新包装上花了太多钱;也有可能是在FBA费用监控上不够仔细,导致被姐夫白白讹了一大笔钱;

被州里查税,这说明楼主财务合规有可能做得不够好;

600万营收,11名雇员,这在小编看来也是有可能精简的配置。美国的人工之贵令人发指。像FBA专员,listing专员,采购专员这样的坑,如果有高效、数据化、流程化的管理方法,只需要一个人就足以胜任。另外6名仓库工人,有可能说明楼主SKU过多。其实在当下亚马逊竞争如此激烈的环境下,把选品做精,步步为营的扩张方式才是我们更为推崇的;

对于600万的营收,25万的PPC广告费算是非常之高的了。一般来说,广告费应该控制在总收入的2%以下,而楼主却超过了4%,可优化的空间非常之大。

果然,此帖一出,鞭炮齐鸣锣鼓喧天

FulfillmentByAmazon讨论区的卖家老铁们

迅速分为了几派~

1、热心支招派

eurostylin

$570k monthly sales, 10% of net per month for a warehouse, 11 employees, and paying close to 4% of net in amazon storage fees?

It sounds like you are in the survival state of business right now, and you have to be very careful with your next move, and I hope you seek some outside help with lean management.

I wish you the best of luck, but your last paragraphs worry me.

57万月营收,10%用于仓库租金,11名雇员,4%用于亚马逊仓储?

听起来你的公司现在处于生存模式啊,你下一步得走得非常小心,希望你能找第三方咨询一下,怎么把管理扁平化。

祝你好运,但是你帖子的最后一段很让人担心啊老铁。

jordanwilson23(楼主)

Expenses for sure got out of hand this year. I run a payroll of about 33K a month and I think we are capable of doubling our sales with the same payroll - it has just taken longer than I thought to get our sales up. Our storage fees this year have been about 7K per month and then October was 20K so total storage fees have been around 76K. I would love to send less in to Amazon but as I am sure you know they can take 3 days to put an item live or 30 days which makes planning damn hard.

今年的开销确实有点出乎意料。我给员工的工资一共约3.3万刀一个月,我本以为我们今年用同样的人工能够把营收翻倍—达到这一目标所花的时间确实比我想得要长。FBA仓储费大概7000刀一个月,然后10月份花了2万刀,总的平均下来大概是7600刀一个月。我也不想在FBA仓库压货,但我相信你也知道,FBA入仓有时要3天,有时要30天,没什么规律可循,很难做相应的计划。

As you said, I am 100% in survival mode. I KNOW we will make 150-200K net in Nov and Dec to break even on the year but that is not the goal. Trying to put things in order so when January comes we are rolling better than we have been this year. As of now I am busting ass on new systems that will help us in January - raise prices, redoing our launch system and checklist, tweaking images and copy, etc. The majority of our sales from from less than 10 items and we only carry about 50 main SKUs. I would love to drop some SKUs to focus more on less SKUs but since expenses are so much I can't afford to drop profitable SKUs without replacing them. I am going to consider restructuring in Feb if things don't look better. At the end of the day I can handle my top 10 skus with me and 1 other person and net 40K a month but I have been working on building something that can be scaled bigger than that and scale fast。

如你所说,我绝对处于生存模式。我相信接下来的旺季我们会净赚15-20万刀,这样全年就盈亏平衡了,但是我的目标是赚钱啊!我现在正在规划公司管理,这样明年开始的时候我们会比今年更有效率。现在我正在开发一个能帮我们调价,制作listing,调整图片文案,任务提醒的新系统(小编按:小编已经私信该楼主,让他不必浪费这时间了,数魔AI管家2周内就上架,包含所有这些功能)。我们大半的营收来自于不到10个SKU,而我们总共约有50个SKU。我也想丢掉一些,但是成本太高,我又舍不得丢掉一些小赚的SKU。我算过,如果我只做10个SKU的话,公司只需要我加上一个雇员,每月净赚4万刀,但是我的目标是把公司做得更大,更快。

israellopez

Yeah man it sounds like you grew too fast to keep profitable. A lot of the issues you had were related to timing, but timing issues should be handled by having enough cash on hand to weather that crap. That's where growth gets ya, it seduces you to grow beyond your systems.

Good luck, and make sure you communicate with your team, now is critical.

哥们,听上去你就是因为扩张得太快了,管理没跟上,所以利润没了。你的这些问题都跟时机选择有关,但是选择时机应该根据手上的现金流来考量。创业者就是这样,公司发展一快了就容易上头,等到公司承受不住发展过快的压力了才回来反思。

jordanwilson23(楼主)

Correct you are. I have friends running 1 and 2 man companies that net 10-50K a month. I could always go back and do that but I want more than that and I still feel I can grow into profit and hit a big stride. BUT I let things get out of control and it makes things hard to fix when there is so much going on.

你说的没错。我有的朋友自己开店或者只请一个人,每月净赚1万到5万刀不等。我也是这样过来的。我随时可以回到当时的状态,但是我的志向不止于此,而且我仍然自信可以在如今这个规模上盈利。但今年的事态确实有点失去控制,现在需要处理的事情太多了。

2、教楼主做人派

hardworkworks

I'm genuinely curious:

Why do you need six warehouse employees and the 12k sqft warehouse? Could you manage to ship directly to Amazon warehouses?

我是真心很好奇,为什么要1100平米那么大的仓库和6个仓库工人那么多呢?为什么不直接发货发去FBA仓库?

jordanwilson23(楼主)

Possibly. My warehouse is filled. We also do some fulfillment for 7-8 customers so I house their items. Also, FBA storage fees would kill us. BUT you are correct that I could possibly take the employee count down a bit - once again I am trying to better organize employees AFTER we grew instead of being organized before they started and obviously that is not the best move.

有道理。我的仓库是满的。我们除了做亚马逊,也给七八个品牌商做发货,所以我仓库里面有很多他们的货。此外,FBA仓储费会要了我的命的。但你说的对,我确实可以少请几个人—我是先请了一堆人再想办法提高这些人的效率,而不是先规划好高效的流程再请人,这的确是本末倒置了。

fbaAllDay

With ads you want to determine your net margin as profit / sales and adjusted net margin as ( profit - ad spend ) / sales. If ad spend is pushing adjusted margin under 10% you're unprofitable because that 10% needs to sustain your business.

Also determine ads percentage of sales as ad sales / sales. If this number is high and especially if your ACoS is also low you are dealing with a situation called cannibalization. This is when you are paying for ad placements on search that could have converted organically. There are a few different ways you can fix this. You can begin tracking organic placements for search on a product. You can also just start to add anything that would be construed as branded search as a negative keyword on your products with best BSR. Save branded search for your products that need exposure, basically.

Good luck w/ Q4 and HTH

有了PPC广告,在计算利润率的时候就应该用(利润-广告费)/营收而不只是利润/营收了。在计算了PPC广告费的情况下如果你的利润率低于10%,你基本就是亏钱的了,因为那10%是要用来支持你公司运转的。

另外广告占比,亦即广告转化/营收,也值得注意。如果这个比例很高,而尤其当ACoS很低的话,这种情况叫竟食效应。意思是这些流量本来可以通过自然搜索转化的,但是你却白白在PPC广告上花了过多的广告费。有几种办法能处理这种情况。你可以跟踪你产品的自然搜索排名,也可以把你卖的好的产品的品牌名设成否定关键词。把品牌名搜索的广告费省下来,给你那些需要曝光的产品。

祝你好运,希望我的回帖有帮到你。

jordanwilson23(楼主)

Agree - we are 100% on the same page. We track our ACoS for PPC sales only, overall ACoS per sale, % of sales from ads, gross margin after ads, etc.

I also started using H10 a couple months ago and a lot of our new processes revolve around pulling data out of H10. At the end of the day I have sooooo much data but need to organize it and analyze it much better.

我完全同意你的看法。我们每天都看我们的ACoS,广告转化占比,算上广告费后的利润率,等等。

我最近也开始用软件追踪有机排名,抓数据。我们数据是有很多,但是需要的是把这些数据更好地用起来(小编按:数魔AI管家,敬请期待一下!)。

3、对被查和被告的细节感兴趣派

Grande_Yarbles

What happened with the goods seized at port? Improper declaration from the exporter or some sort of IP issue?

We had a crazy issue last year. A container from India detained because it set off the radioactivity detection system they have in place. Turns out the metal was contaminated with medical device waste. Fun, fun, fun!

货物被没收是怎么回事?供货商报关有问题还是IP有问题?

我们去年差点被这事搞疯了。我们有一箱从印度运来的货被没收了,原因是在进港的时候触发了放射性物质报警器。查出来的结果是我们货物里的金属被医疗仪器废料污染过。与天斗其乐无穷啊!

jordanwilson23(楼主)

Last Q4 I started importing things through Savannah Port. I guess they got a hard on for me because they did full exams on 11 straight containers of mine. On the 12th and 13th containers they found an issues on 4 products. 2 of the items had UL issues. I have the UL logo on the packaging but not all items in the kit were UL. This was my dumbass mistake. Both of these items are getting released to a bonded warehouses and the UL logo will be covered with stickers. I have a really well known firm working on this and that played a big role in these getting released. The other 2 items I can't say the exact reasons but we fought the reasons and they will be released without penalty. The 2 items that I can't say anything about shouldn't have been seized in the first place but I think Savannah Port CBP thinks they are helping the US by stopping these evil Chinese imports. I switched back to Miami port and have done 50 containers since without 1 full exam. Those full exams costs 1K+ each plus storage so that was killing me last year at Savannah.

去年第四季度起我开始走Savannah港。我猜他们是盯上我了,连着11个货柜强制做了全面货检。第12、13个货柜检查的时候有4种商品查出了问题,其中有两个有UL问题。我在货物的包装上贴了UL合格证的logo,但是货物里不是每个部件都有UL合格证,所以根据法律规定,商品外包装上不能贴UL合格证。这是我自己犯的傻X错误。这两个商品的处理结果是被退到一个保税仓,在那里用贴纸把外包装上的UL合格证盖住。另外两个商品的具体问题我不能说,但是我们申诉并成功把它们救了出来,没有罚款。这另外两个商品本不该被没收的,但是Savannah港的海关觉得没收它们是在从邪恶的中国商品那里保护美国。我后来实在受不了了,就改回用迈阿密港。迈阿密港连着50个货柜都没有查我的货。在Savannah港的每次全面货检都花我1000多刀,还有仓储费,心疼得要死。

BrokelynNYC

Thanks for sharing. We are down HUGE money this year. We actually cut our lower selling products and put more emphasis on our winners and currently expanding into newer products.

1.) What caused the Port to hold your goods for long? Anything you could have done to prevented this?

2.) Also, can you discuss what caused the lawsuit?

感谢分享。我们今年也大亏。我们把一些卖得没那么好的产品都砍了,把精力集中在卖的好的产品以及开发新产品上。我有两个问题:

1.) 你的货为什么被海关扣了那么久?有没有什么办法能避免这种情况呢?

2.) 你可以谈谈你被告的细节吗?

jordanwilson23(楼主)

This is exactly what I am doing - been trimming the fat all year but when I am committed to expenses it makes the process tricky. What if I can't replace that "profit" from those items?

1.) Savannah port sucks ass (my opinion). They would be so backed up that it would take them a couple days to do an x ray exam and then another 4-10 days to do a full exam and the whole time they bill me for it. I complained and they told me to kick rocks.

2.) Can't really say much on that front. Sorry man. That wasn't even really one of my biggest worries. The audit was prob the biggest pain in the ass because the state of Florida has no idea what they are doing. They were so bad at their job that the audit ended when they basically couldn't understand stuff and gave up (although everything was in order).

我就是这么做的。我一整年都在砍那些卖的不好的产品,但是我也有我纠结的地方。有些产品卖的不多但是有利润,如果我把它们砍了,找的新产品利润还不如它们怎么办?

回答你的问题:

1.)我的货是从佛州的Savannah海关走的。Savannah海关就是个纯傻X(个人意见)。他们那儿货物大排长龙,做个x光检查都要几天时间,做个全面检查要4-10天,而且明明是他们自己忙不过来,还要收我的仓储费。我跟他们抱怨过,他们的回复基本就三个字,玩儿蛋去。

2.)抱歉哥们儿,关于被告的细节我没法告诉你。那其实不是我们最大的问题。被佛州查税可能是今年最痛苦的一件事,因为佛州税务局完全不知道怎么查税。6个月下来,不要说查出个什么来,连我交上去的材料都没看懂,最后估计是佛州税务局的大老爷们实在看不懂了,放弃了,就给我结案了。

4、对楼主私生活关心派

yoyoyosupyo

how many hrs a week do you spend with your significant other? how many hrs a week do you spend watching movies? how many hrs a week do you spend commuting to office and home?

楼主每个礼拜花多少时间陪自己的另一半?每个礼拜花多少时间看电影?每个礼拜花多少时间开车上下班呢?

jordanwilson23(楼主)

Gf lives with me. Lately I spend about....20 hours with her. M-F from 7-9pm and Saturday from 6pm-bedtime and then a bit Sunday night. No time for watching movies. Work is a 20 min commute each way x 2 times per day.

I can pretty easily put in 70-75 hours a week. The first 3 years I started this I put in 70 hours every single week. The last 2 years or so I got complacent a bit and have been putting in 50 hour weeks. I would LOVE if I was the type that could get more done with less time but I just haven't solved how to do that yet. If things go to shit I want to know I put in everything I possibly could. What do they say in Breaking Bad? "No half measures".

我女朋友跟我一起住。最近这段时间我每周花20小时左右陪她。周一到周五晚7-9点,周六下午6点到睡觉之前,周日也有一点时间。完全没时间看电影。上下班开车单程20分钟左右。

我每周一不小心就工作70-75小时。创业前3年我每周都工作70小时。最近这两年公司做得好了一点,我有点小沾沾自喜,大概一周50小时工作吧。我很羡慕那些花时间比我少但是效率极高的人,但是我还没有到那个境界。如果这个公司最后失败了,我至少想做到对自己问心无愧。《绝命毒师》里的老白是怎么说的?“半吊子是不会成功的”。

小编泡各大英文亚马逊卖家论坛也有两年多的时间了,这是第一次看到有人那么底朝天地公开分享自己在运营上的挣扎。直觉上小编感觉这位楼主不是最顶尖的卖家,他的运营还是非常的粗放,有太多可以改善的地方。但是从楼主声泪俱下的状态,和那么多卖家老铁锥心泣血的回帖,确实也可以反映出这两年亚马逊卖家的日子确实越来越不好过了。

同时,在大环境江河日下的时候,一个中型卖家的帖子能够感召数百名卖家老铁一起抱团,互相鼓励互相出主意,也着实让小编感到了这冬日中的一丝暖意。

小编上个月在美国出差的时候,由数魔美国的同事引荐参加了一次美国洛杉矶当地的华人卖家座谈会,会上十几个卖家轮流发言,述说自己最近碰到的问题,互相出主意,头脑风暴,最后促成了很多有意思的想法和合作,让小编看得感动不已。

现在美国卖家对中国卖家满满的都是敌意,甚至已经出现了组队跟中国卖家打团战(点击传送至原帖)的现象。中国的卖家老铁们,再不抱团取暖可就来不及了!

于是回国后,小编跟同事们想到是不是我们也可以义务组织一些中国卖家的座谈会,让各位卖家老铁也可以团结起来呢?即使一开始各位老铁互相不认识,也没那么信任,但只要各位老铁一开始愿意一起来吐槽姐夫的各种坑,慢慢增进互相了解,促成合作,相信数魔做这件事就是有意义的。

说干就干,第一期亚马逊吐槽大会开始试点,感兴趣的老铁加客服小姐姐回复以下信息

代号 +主营类目 + 开店多久,即可报名加群!vx:hnsmkj666

小编会在群里看大家讨论的话题,如果碰到数魔擅长的亚马逊数据分析或运营、广告优化的领域,也绝不会吝啬,一定与各位老铁分享内部数据哦~

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